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Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

McCANN Australia

Award-winning creative advertising agency offering brand strategy, marketing, web development and design across Melbourne, Sydney and Queensland advertising agency offices. McCann Advertising AgencyThe Dumb Ways To Die advertising agency. McCann is the advertising agency behind Metro Trains’ world renowned Dumb Ways To Die campaign, McCann is an award-winning creative advertising agency, marketing agency, brand strategy agency, digital web interactive agency and graphic design agency with Sydney and Melbourne advertising agenciesCreator of Dumb Ways To Die, Australia’s most successful viral brand campaign ever, McCann is an Australian advertising agency with agencies in Sydney, Melbourne and Queensland. A multidiscipline communications agency, McCann’s services encompass brand strategy, advertising, direct marketing and design, including a full suite of digital, interactive, online and web services and all associated production services, both for above-the-line media, including television, print, outdoor, radio and magazine, and online and below-the-line media including email marketing, e-crm, direct mail, collateral, visual merchandising and public relations, as well as through-the-line media neutral and integrated 360-communications services including experiential and ambient installations and event management. McCann is known for taking a selective approach to its clients, focusing on blue-chip creative brand advertisers such as Coca-Cola, Holden, L’Oreal, Mastercard, Nestle, Pfizer, Specsavers, Uncle Tobys, Xbox, Metro Trains, V/Line, Lion Dairy & Drinks and government advertising. Its creative work has been recognized atadvertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows including the Australian Writers and Art Directors (AWARD) and Melbourne Art Directors Club (MADC) awards. The business has also been recognised in the B&T and AdNews Agency of the Year Awards.The agency's principals include CEO Ben Lilley, named one of AdNews' top Forty Under Forty industryprofessionals, ex-Young & Rubican strategy planner Ashley Farr and highly-awarded ex-JWT creative director John Mescall, writer of the global phenomenon Dumb Ways To Die.A regular on Australian agency pitch lists, McCann competes against the likes of AJF Parnership, Boiler Room Communications, CHE, DDB, Draft FCB, M&C Saatchi, Badjar Ogilvy & Mather, BMF, Boiler Room Communications, BWM, Clemenger BBDO, Cummins Nitro, Euro RSCG, George Patterson (GP Y&R), Grey Worldwide, Host, Jack Watts Currie, JWT, Leo Burnett, Marmalade, Publicis Mojo, Naked, Saatchi & Saatchi, The Furnace, The Glue Society, The Works and Three Drunk Monkeys.

Truth

McCann has created the world’s most enduring stories, for the world’s most enduring brands. With offices in over 130 countries, we’re the world’s largest advertising agency network. And as part of McCann Worldgroup, we provide our clients with a completely integrated and comprehensive marketing services offering.

McCann Healthcare

Craft Worldwide

Well Told

Great brands are built on compelling stories. And compelling stories come from powerful truths. That is why McCann has stood for Truth Well Told for over a hundred years. Brands that embrace the truth, and indeed champion it, are rewarded with deeper, more authentic relationships with people. Truth is the foundation of all our strategies and ideas. It is the wellspring for people, brands and businesses that want to move forward. McCann has dedicated itself to the pursuit of truth like no other agency. If you have the time, please take a look at our Truth Studies. It’s where you’ll find many of the most illuminating truths we’ve recently uncovered.

TODAY

McCann first opened its doors in Sydney, Australia in December of 1959. Offices in Melbourne, Brisbane and New Zealand soon followed.

Looking back at its achievements since those early days, there’s no denying the agency’s history is steeped in some of Australian advertising’s most memorable moments.

Iconic campaigns such as ‘Louie the Fly’, ‘The Milky Bar Kid’, and the ‘It’s Time’ campaign for the Australian Labor party are a true testament to McCann’s trailblazing legacy. As is the famous giant ‘Coke Sign’ in Sydney’s Kings Cross – a landmark that has long been part of local residents’ vernacular.

Today, this legacy continues as we look forward to the future…

If history has taught us anything, it’s that staying relevant in a constantly evolving market is the biggest challenge our industry faces. This challenge is whole-heartedly embraced at McCann.

Although tradition echoes within our walls, refreshing our outlook and revitalising our talent base is key. After all, the people within our walls make us who we are.