Award-winning creative advertising agency offering integrated brand strategy, marketing communications, digital development and digital agency services across Melbourne and Sydneyadvertising agency offices
McCann Sydney Advertising Agency and McCann Melbourne Advertising Agency | Truth Well Told
McCann Erickson Australia is an award-winning creative advertising agency, marketing agency, brand strategy agency, digital agency and graphic design agency with Sydney and Melbourne advertising agencies. McCann Erickson Australia is part of McCannWorldgroup. Since its formation in 1997, McCann Worldgroup has grown to become one of the world’s leading marketing communications organizations. It currently operates in more than 110 countries with best-in-class capabilities in seven branded communications disciplines. McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a roster of best-in-class agencies, including McCann Erickson Worldwide (the world’s largest advertising agency network); MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).
McCann’s Sydney and Melbourne integrated advertising work regularly features in AdNews, B&T, Mumbrella and Campaign Brief as well as numerous creative and digital advertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows including the Australian Writers and Art Directors (AWARD) and Melbourne Art Directors Club (MADC) awards. The business has also been recognised in the B&T and AdNews Agency of the Year Awards.
A multidisciplined marketing communications agency, McCann Erickson’s services encompass brand strategy, advertising, direct marketing and design, including a full suite of digital, interactive, online and web services and all associated productionservices, both for above-the-line media, including television, print, outdoor, radio and magazine, and online and below-the-line media including email marketing, e-crm, direct mail, collateral, visual merchandising and public relations, as well as through-the-line media neutral and integrated communications services including experiential and activation services and installations and event management.
McCann Australia also houses MRM. As the network’s world-leading technology-driven marketing solutions arm, MRM is operational in 34 offices across 25 countries and works with some of the world’s leading brands including: General Motors, Nestle, Intel, Dell, Verizon, Mastercard and Johnson & Johnson. MRM’s primary focus is delivering Return On Investment models for marketing communications, with fully integrated creative and technology expertise in CRM, digital and brand platforms to create lasting,memorable brand experiences across the entire digital landscape. Few agencies can deliver the analytics, results and streamlined simplicity that McCann and MRM’s combined competencies offer in strategy, creativity, performance and technology.
McCann and MRM are staffed by a group of multinational agency professionals seeking to create a strategic and creative alternative to traditional agency thinking. A regular on Australian agency pitch lists, McCann competes against the likes of AJF Partnership, DDB, Badjar Ogilvy & Mather, BBH, BMF, BWM, Campaign Palace, Clemenger BBDO, Cummins Ross, Euro RSCG, George Patterson (GP Y&R), Grey Worldwide, Host, Jack Watts Currie, JWT, Leo Burnett, Marmalade, M&C Saatchi, Publicis Mojo, Naked, Saatchi & Saatchi, The Furnace, The Glue Society, The works and Three Drunk Monkeys.
