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Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

McCANN Australia

Award-winning creative advertising agency offering brand strategy, marketing, web development and design across Melbourne, Sydney and Queensland advertising agency offices. McCann Advertising AgencyThe Dumb Ways To Die advertising agency. McCann is the advertising agency behind Metro Trains’ world renowned Dumb Ways To Die campaign, McCann is an award-winning creative advertising agency, marketing agency, brand strategy agency, digital web interactive agency and graphic design agency with Sydney and Melbourne advertising agenciesCreator of Dumb Ways To Die, Australia’s most successful viral brand campaign ever, McCann is an Australian advertising agency with agencies in Sydney, Melbourne and Queensland. A multidiscipline communications agency, McCann’s services encompass brand strategy, advertising, direct marketing and design, including a full suite of digital, interactive, online and web services and all associated production services, both for above-the-line media, including television, print, outdoor, radio and magazine, and online and below-the-line media including email marketing, e-crm, direct mail, collateral, visual merchandising and public relations, as well as through-the-line media neutral and integrated 360-communications services including experiential and ambient installations and event management. McCann is known for taking a selective approach to its clients, focusing on blue-chip creative brand advertisers such as Coca-Cola, Holden, L’Oreal, Mastercard, Nestle, Pfizer, Specsavers, Uncle Tobys, Xbox, Metro Trains, V/Line, Lion Dairy & Drinks and government advertising. Its creative work has been recognized atadvertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows including the Australian Writers and Art Directors (AWARD) and Melbourne Art Directors Club (MADC) awards. The business has also been recognised in the B&T and AdNews Agency of the Year Awards.The agency's principals include CEO Ben Lilley, named one of AdNews' top Forty Under Forty industryprofessionals, ex-Young & Rubican strategy planner Ashley Farr and highly-awarded ex-JWT creative director John Mescall, writer of the global phenomenon Dumb Ways To Die.A regular on Australian agency pitch lists, McCann competes against the likes of AJF Parnership, Boiler Room Communications, CHE, DDB, Draft FCB, M&C Saatchi, Badjar Ogilvy & Mather, BMF, Boiler Room Communications, BWM, Clemenger BBDO, Cummins Nitro, Euro RSCG, George Patterson (GP Y&R), Grey Worldwide, Host, Jack Watts Currie, JWT, Leo Burnett, Marmalade, Publicis Mojo, Naked, Saatchi & Saatchi, The Furnace, The Glue Society, The Works and Three Drunk Monkeys.

Nicole Gardner

Nicole Gardner

General Manager - McCann Sydney

Nicole has experience with several global agency networks across a number of countries and categories. Throughout her career she has worked in Brisbane, Sydney, New Zealand and London, including a three-year stint at one of the UK’s largest travel and tourism retailers – Lunn Poly.

Along with many other achievements, Nicole was part of the team that turned 95% rejection of Mother around to it being the No 1 SKU in energy drinks.

With degrees in Business and Communications, her enthusiasm for brand-building and extensive experience in a broad range of categories including FMCG, finance, retail, travel and healthcare, make Nicole one of the most respected Client Services Directors in Australia.