McCann Sydney MasterCard RWC Campaign Scores Four at Spikes
Posted by McCann on October 24, 2011
McCann Sydney’s ‘Witnessing History’ Rugby World Cup campaign for MasterCard has picked up four awards at the prestigious Spikes Asia Advertising Festival.
The three TV spots at the heart of the integrated campaign were each awarded a Bronze in the Film category, while the Witnessing History: South Africa spot was also awarded a Bronze in the TV Direction category.
McCann Sydney creative director Michael Raso said: “This is a team effort – to produce this kind of work takes the combined efforts of all the departments and a great client in MasterCard. I truly appreciate the time and energy that went into this campaign.”
The awards for McCann Sydney helped underscore a strong performance from McCann offices right across the Asia Pacific region. Among others, McCann Tokyo pivked up a Gold, Malaysia’s Kuala Lumpur office picked up a silvers in the Out Of Home and Print categories for its Straits Times work; while McCann offices in Bangkok, Singapore and the Philippines all picked up Bronze Awards in numerous categories.
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