Carl is a hands-on communications strategist, brand planner, and digital specialist. He has over twelve years experience managing multi-channel campaigns and digital marketing initiatives for a range of clients.

Carl’s formative years are all digital. He started out as a website manager, before moving into a producer role with @www. From there, Carl travelled to the UK where he worked as a suit in a digital agency, before returning to GPY&R Sydney were he took a role overseeing all digital projects; he then returned to @www as General Manager.
A role as communications strategist at Lowe followed, until Carl joined McCann as Strategy Director in 2011. Over the years, Carl has worked on renowned brands such as Johnson & Johnson, FOXTEL, Aussie Home Loans and ING Direct.

A standard weekday for Carl’s involves brand planning, creative briefs, online customer acquisition and retention strategy, customer-journey mapping, integrated comms planning, consumer research, presentation building, social media marketing, community management, and idea development.

A standard weekend involves all this while cliff hanging at his local climbing centre.