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Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

Truth Well Told

McCANN Australia

Award-winning creative advertising agency offering brand strategy, marketing, web development and design across Melbourne, Sydney and Queensland advertising agency offices. McCann Advertising AgencyThe Dumb Ways To Die advertising agency. McCann is the advertising agency behind Metro Trains’ world renowned Dumb Ways To Die campaign, McCann is an award-winning creative advertising agency, marketing agency, brand strategy agency, digital web interactive agency and graphic design agency with Sydney and Melbourne advertising agenciesCreator of Dumb Ways To Die, Australia’s most successful viral brand campaign ever, McCann is an Australian advertising agency with agencies in Sydney, Melbourne and Queensland. A multidiscipline communications agency, McCann’s services encompass brand strategy, advertising, direct marketing and design, including a full suite of digital, interactive, online and web services and all associated production services, both for above-the-line media, including television, print, outdoor, radio and magazine, and online and below-the-line media including email marketing, e-crm, direct mail, collateral, visual merchandising and public relations, as well as through-the-line media neutral and integrated 360-communications services including experiential and ambient installations and event management. McCann is known for taking a selective approach to its clients, focusing on blue-chip creative brand advertisers such as Coca-Cola, Holden, L’Oreal, Mastercard, Nestle, Pfizer, Specsavers, Uncle Tobys, Xbox, Metro Trains, V/Line, Lion Dairy & Drinks and government advertising. Its creative work has been recognized atadvertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows including the Australian Writers and Art Directors (AWARD) and Melbourne Art Directors Club (MADC) awards. The business has also been recognised in the B&T and AdNews Agency of the Year Awards.The agency's principals include CEO Ben Lilley, named one of AdNews' top Forty Under Forty industryprofessionals, ex-Young & Rubican strategy planner Ashley Farr and highly-awarded ex-JWT creative director John Mescall, writer of the global phenomenon Dumb Ways To Die.A regular on Australian agency pitch lists, McCann competes against the likes of AJF Parnership, Boiler Room Communications, CHE, DDB, Draft FCB, M&C Saatchi, Badjar Ogilvy & Mather, BMF, Boiler Room Communications, BWM, Clemenger BBDO, Cummins Nitro, Euro RSCG, George Patterson (GP Y&R), Grey Worldwide, Host, Jack Watts Currie, JWT, Leo Burnett, Marmalade, Publicis Mojo, Naked, Saatchi & Saatchi, The Furnace, The Glue Society, The Works and Three Drunk Monkeys.

All Work

MasterCard ~ MasterCard All Blacks

Truth

New Zealanders are united in their ubiquitous love for the All Blacks rugby team. Truth is though, most rugby sponsorship messages look and sound disturbingly similar. Mastercard needed a different approach to demonstrate their commitment to the All Blacks in a more meaningful way.

Transformation

McCann developed an integrated cardholder promotion campaign, including an entertaining television spot featuring Captain Richie McCaw, Dan Carter and Ma'a Nonu on the receiving end of the attentions of an ecstatic fan, Tim. Tim's enthusiasm was truly infectious and soon saw the TV spot voted New Zealand's Best Ad at Television New Zealand’s annual ‘Fair Go Advertising Awards’ – a televised annual advertising awards show that is the second most watched show in New Zealand. Even before scoring the honour of being voted best ad by the public at Fair Go, the TV spot quickly became one of New Zealand’s most talked about campaigns, with activity all over Twitter and Facebook. And over the course of 11 weeks, the campaign – spanning TV, radio, OOH and digital - received more registrations than any prior campaign, making it the most successful New Zealand MasterCard campaign in history.