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McCann Erickson Australia is an award-winning creative advertising agency, marketing agency, brand strategy agency, digital agency and graphic design agency with Sydney and Melbourne advertising agencies. McCann Erickson Australia is part of McCannWorldgroup. Since its formation in 1997, McCann Worldgroup has grown to become one of the world’s leading marketing communications organizations. It currently operates in more than 110 countries with best-in-class capabilities in seven branded communications disciplines. McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a roster of best-in-class agencies, including McCann Erickson Worldwide (the world’s largest advertising agency network); MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).

McCann’s Sydney and Melbourne integrated advertising work regularly features in AdNews, B&T, Mumbrella and Campaign Brief as well as numerous creative and digital advertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows including the Australian Writers and Art Directors (AWARD) and Melbourne Art Directors Club (MADC) awards. The business has also been recognised in the B&T and AdNews Agency of the Year Awards.

A multidisciplined marketing communications agency, McCann Erickson’s services encompass brand strategy, advertising, direct marketing and design, including a full suite of digital, interactive, online and web services and all associated productionservices, both for above-the-line media, including television, print, outdoor, radio and magazine, and online and below-the-line media including email marketing, e-crm, direct mail, collateral, visual merchandising and public relations, as well as through-the-line media neutral and integrated communications services including experiential and activation services and installations and event management.

McCann Australia also houses MRM. As the network’s world-leading technology-driven marketing solutions arm, MRM is operational in 34 offices across 25 countries and works with some of the world’s leading brands including: General Motors, Nestle, Intel, Dell, Verizon, Mastercard and Johnson & Johnson. MRM’s primary focus is delivering Return On Investment models for marketing communications, with fully integrated creative and technology expertise in CRM, digital and brand platforms to create lasting,memorable brand experiences across the entire digital landscape. Few agencies can deliver the analytics, results and streamlined simplicity that McCann and MRM’s combined competencies offer in strategy, creativity, performance and technology.

McCann and MRM are staffed by a group of multinational agency professionals seeking to create a strategic and creative alternative to traditional agency thinking. A regular on Australian agency pitch lists, McCann competes against the likes of AJF Partnership, DDB, Badjar Ogilvy & Mather, BBH, BMF, BWM, Campaign Palace, Clemenger BBDO, Cummins Ross, Euro RSCG, George Patterson (GP Y&R), Grey Worldwide, Host, Jack Watts Currie, JWT, Leo Burnett, Marmalade, M&C Saatchi, Publicis Mojo, Naked, Saatchi & Saatchi, The Furnace, The Glue Society, The works and Three Drunk Monkeys.

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Where’d that fucking paradigm go?

Posted by John Mescall on March 22, 2011

I really like this.

Living in Melbourne, Australia, I’ve borne witness to one of the world’s most effective road-safety campaigns from the TAC. Very effective, but very shocking and often gruesome. Hard-hitting, powerful stuff.

So it’s pleasing to see something very different come from way over in Western Australia. In fact, if you spoke Planner, you may even talk of paradigms being shifted or some such nonsense.

Anyway, it’s a campaign aimed at slowing people down on the roads, by slowing their entire lives down. Neat thought, because it puts into context slower driving. By slowing down, you’re not being a pussy or a granddad… you’re just chilling. Clever.

I must admit, the message worked on me: I was driving home after I saw it and it got me thinking that, tonight, I should take the foot off and just enjoy the drive. I probably cut my speed by 10%.

This is good stuff. You can quibble maybe about some executional points, but there’s no denying the strategy is inspired and the idea is extremely powerful. I hope it’s the start of something great and long-running (and successful, obviously). Well done to all involved.

Agency is 303 Perth by the way, and they should feel pretty good about what they’re doing with this.

Film:

http://www.youtube.com/enjoytheridewa

website:

http://www.enjoytheride.wa.gov.au/

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We create advertising in all its forms. Our philosophy is summed up by Truth Well Told: a belief that powerful emotional truths, turned into compelling stories, have the power to transform brands. We are in Melbourne and Sydney, and all over the world.

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