Bradford
Bradford Solar Launch Campaign - Print
Who better to talk about the benefits of solar energy - and the benefits of Bradford Solar - than the Sun?
READ MOREChallenge
In an environment of confusing, misleading and ambiguous information about solar panels, our challenge was to convince consumers that only Bradford Solar is the trusted brand that can guide them through the decision process.
Response
Who better than the sun to be the brand ambassador for Bradford Solar Energy? If the sun can trust Bradford with harnessing its energy, that’s the biggest testimony the brand could receive.
In a style that’s simple and informative, the sun convinces people of the benefits of solar energy, and advises them to trust Bradford, like it does.
The campaign came to life through information fact sheets, consumer brochures, trade exhibition banners, press ads and online banners.
Results
This campaign is currently in market. However, sales did double within the first month of the campaign going live.
We create advertising in all its forms. Our philosophy is summed up by Truth Well Told: a belief that powerful emotional truths, turned into compelling stories, have the power to transform brands. We are in Melbourne and Sydney, and all over the world.
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